So-called ‘Ethnic Plastic Surgery’ has come under controversial fire for promoting a more ‘Caucasian’ look. Smaller noses; removal of the East Asian epicanthic fold on the eye; breast reduction; and liposuction are all common plastic surgery procedures that are criticised for being ways of achieving a more European version of beauty.
Being beautiful is not being cadaan, it has nothing to do with your skin colour nor your hair texture - Beauty comes in variety.
Skin bleaching
There’s a long history of skin lightening in ancient and medieval societies and it can be traced back to the beginning of the cultural class structure many centuries ago.
For example, in ancient Asian cultures those who stayed inside, usually the wealthy and educated had, fair white skin. On the other hand, those that worked outside and were exposed to the effects of the sun had much darker skin and were considered part of the lower class.
As a result, those with darker skin tones tried to lighten their skin, using a variety of natural ingredients, so that they would not be immediately classified. Geisha achieved their whitened skin with make-up.
India’s caste system placed a positive value on paler skin and this was reinforced by colonial racism and colorism practised by the British Empire. In Britain at the time, darker skin was associated with those who worked for a living while pale skin was associated with the non-working upper classes.
The process of skin lightening still continues today in affluent and non-affluent parts of the world, either to even skin tone or to change skin tone. It is a multi-million dollar business despite the fact that some of the chemical ingredients involved are so dangerous that they are banned across Europe, Pacific Asia and Africa.
Something somalis are prone too. Just in a matter of decades Somalis have become obsessed with light skin. The inferiority complex they have about this is massive. Alhamdulilah there are some that don't give a flying monkey.
http://www.channel4.com/programmes/blea ... eauty-myth
This is very worrying. 
