La Sape, an abbreviation based on the phrase Société des Ambianceurs et des Personnes Élégantes (The Society of Ambiance-Makers and Elegant People) and hinting to the French slang word "sape" which means "attire", is a social movement centered in Brazzaville, the capital of the Republic of Congo. An adherent of La Sape is called a sapeur. The movement embodies the elegance in style and manners of colonial predecessor dandies as a means of resistance. They are in stark contrast with the environment they live in.
They spend their monthly salaries on these expensive clothes to imitate their colonial masters.

Even Stromae joined in, the man with Somali ancestry.
Ka sheekeya