
Super Bowl Commercials
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- Ugaas Diini
- SomaliNet Heavyweight
- Posts: 4452
- Joined: Mon Feb 28, 2005 1:04 am
- Location: Dar Al-Islam
Super Bowl Commercials
Did anyone see the AmerQuest commercial. That one was halirious. 

- michael_ital
- SomaliNet Super
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- Joined: Sat Jun 05, 2004 7:00 pm
- Location: Taranna
- michael_ital
- SomaliNet Super
- Posts: 16191
- Joined: Sat Jun 05, 2004 7:00 pm
- Location: Taranna
- Ni99a-with-bling
- Posts: 154
- Joined: Mon Nov 21, 2005 5:15 pm
- Location: Midwest-Side
NEW YORK -- Every year they go at it. The best minds in the advertising business, armed with huge budgets, set out to create the most memorable ads in the most-watched television event of the year — the Super Bowl.
At stake is far more than the $2.5 million average price tag that marketers shell out for a 30-second spot. Advertisers are hoping to claim bragging rights for the funniest, most memorable commercials that some of the 90 million viewers will be talking about on Monday morning and beyond.
Here, then, is one viewer's rundown, by category, of the highlights and lowlights of this year's "game within the game."
—DARKEST HUMOR: Once again Ameriquest Mortgage came through with an effective but slightly disturbing ad, this time with a pair of doctors who use fully charged defibrillator paddles to zap an errant fly hovering over a patient. The patient's wife and daughter get a scare when they walk in and hear the doctor declare: "That killed him."
—BEST USE OF A CELEBRITY: Celebrity cameos are a staple of Super Bowl spots, some of them more effective than others. Leonard Nimoy of Star Trek fame won points in a spot for Aleve, a painkiller made by Unilever. Facing a convention of Star Trek loyalists, Nimoy is able to do his fabled Vulcan open hand, split-finger salute only after a dose.
—BEST AD FOR A LOUD BAR: Full Throttle, a new energy drink from Coca-Cola Co. No sound necessary to understand what's going on here. Family guy unloading groceries ditches his wife for a motorcycle, lured in by the sight of a huge truck carrying the energy drink. Mad Max-inspired vehicles, sumo wrestlers, and other signs of manliness line the streets. A wimpy vehicle powered by competitor Red Bull is, naturally, run off the road.
—MOST EXPENSIVE-LOOKING: Burger King. Back in the bowl after an 11-year absence, the fast food maker put on an elaborate, Ziegfeld follies-esque show with show girls dressed up as burger ingredients. Memorable, but should anyone have to suffer the fate of dressing up as mayonnaise?
—STRANGEST USE OF SCI-FI EFFECTS: Gillette's new fusion razor got a full-bore science fiction treatment. Why razors keep adding blades remain a mystery to many shavers, as does the rationale for using guys in lab coats and in a secret lab to build a new razor blade.
—BEST USE OF COMPUTER ANIMATION: FedEx, with a clever spot showing a caveman who should have used FedEx to deliver his important package of what appears to be a dinosaur bone. His boss wants to know why he didn't use FedEx, and the fact that it hasn't been invented yet just isn't a good enough excuse.
At stake is far more than the $2.5 million average price tag that marketers shell out for a 30-second spot. Advertisers are hoping to claim bragging rights for the funniest, most memorable commercials that some of the 90 million viewers will be talking about on Monday morning and beyond.
Here, then, is one viewer's rundown, by category, of the highlights and lowlights of this year's "game within the game."
—DARKEST HUMOR: Once again Ameriquest Mortgage came through with an effective but slightly disturbing ad, this time with a pair of doctors who use fully charged defibrillator paddles to zap an errant fly hovering over a patient. The patient's wife and daughter get a scare when they walk in and hear the doctor declare: "That killed him."
—BEST USE OF A CELEBRITY: Celebrity cameos are a staple of Super Bowl spots, some of them more effective than others. Leonard Nimoy of Star Trek fame won points in a spot for Aleve, a painkiller made by Unilever. Facing a convention of Star Trek loyalists, Nimoy is able to do his fabled Vulcan open hand, split-finger salute only after a dose.
—BEST AD FOR A LOUD BAR: Full Throttle, a new energy drink from Coca-Cola Co. No sound necessary to understand what's going on here. Family guy unloading groceries ditches his wife for a motorcycle, lured in by the sight of a huge truck carrying the energy drink. Mad Max-inspired vehicles, sumo wrestlers, and other signs of manliness line the streets. A wimpy vehicle powered by competitor Red Bull is, naturally, run off the road.
—MOST EXPENSIVE-LOOKING: Burger King. Back in the bowl after an 11-year absence, the fast food maker put on an elaborate, Ziegfeld follies-esque show with show girls dressed up as burger ingredients. Memorable, but should anyone have to suffer the fate of dressing up as mayonnaise?
—STRANGEST USE OF SCI-FI EFFECTS: Gillette's new fusion razor got a full-bore science fiction treatment. Why razors keep adding blades remain a mystery to many shavers, as does the rationale for using guys in lab coats and in a secret lab to build a new razor blade.
—BEST USE OF COMPUTER ANIMATION: FedEx, with a clever spot showing a caveman who should have used FedEx to deliver his important package of what appears to be a dinosaur bone. His boss wants to know why he didn't use FedEx, and the fact that it hasn't been invented yet just isn't a good enough excuse.
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